The elusive case

Sea+ease= Sease Created by Franco and Giacomo Loro Piana, avid sailors and heirs to the eponymous firm founded in 1924, this new Italian style- fashion-performance label is geared to athletes fresh off their snowboards or their boats and headed for some friendly après-ski or après- spinnaker time, suffused with contemporary elegance. Sea, mountains, nature: their exclusively masculine concept has expanded to an urban wardrobe ranging from cashmere and merino blends to unusual high-tech fibers. Their first winter collection includes a dozen mix-and-match basics, in a narrow color range that includes a bright orange shade: jacket, vest, sweater, tracksuit, polo shirt, coatall folded and packed away in a travel bag made from recycled sails. An added plus: inside, along with the necessary impedimenta, is a list of the races in which the specific sailboat participated. Set up in a two-floor pop-up store designed by architect Sebastiano Tosi in the middle of Milan’s Brera pedestrian area, Sease, which also has an efficient online store, has settled comfortably into its new decor.

Sease

Angle via Fiori Chiari/via Formentini, Milan.

www.sease.it
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